The worst screen in any automation product is the empty one.
A blank canvas and a button that says Add Step.
Everyone calls that "powerful." Everyone means "you build it."
By now you know a Flow starts on a trigger. There are five, and each one is somebody's actual Tuesday:
→ On purchase — a resale package sells itself, then fulfils itself
→ Manual — the one-off somebody needs before lunch
→ Scheduled — monthly board financials, packaged identically every month, without anybody having to remember
→ On campaign response — an architectural request arriving from a form embedded straight into the community's own website
→ On letter submission — a move-in questionnaire that kicks off the onboarding it was always supposed to kick off
Five good doors.
All of which open onto the empty screen.So there's a marketplace.
Pre-built workflow templates, sorted by category, searchable. Pick one and you can preview every single step before you commit to anything — not a paragraph describing the template, the actual steps, in order, with their real names.
One click clones it into your own library.
And then you change whatever you want, because at that moment it is entirely yours. Templates belong to nobody until somebody takes one. No license, no lock, no "contact us about customisation."
Anyone who wants the empty canvas can still have the empty canvas. Power users always want the empty canvas.
But the fastest onboarding in the world is starting from something that already works and deleting the bits you don't need.
A blank screen isn't a feature. It's an unpaid invoice for somebody's afternoon.Best practice should ship as a starting point, not as a consulting engagement.
That's the engine, trigger to delivery. Next post, we climb out of the engine room.